Behavior Design
The Science Behind Crafting Impactful Tech Products by Stanford Behavior Design Lab
What is Behavior Design?
Behavior Design is a new approach to understanding human behavior and how to design for behavior change. Based on the work of Dr. BJ Fogg, Behavior Design offers a comprehensive set of models and methods that work together to give you a systematic set of tools for thinking and designing.
Stanford Behavior Design Lab
Ten years ago, a research team at Stanford introduced the term "Behavior Design," initiating the Behavior Wizard project and developing 15 guides on behavior change. Over the following decade, the Behavior Design Lab has employed the models and methods from this innovative approach to conduct in-depth research, disseminate valuable insights, and create effective solutions.
Certified Behavior Scientists
Trained by BJ Fogg at Stanford's transformative Behavior Design Boot Camp, our team is equipped with unique and effective strategies for positive behavior change. Drawing on extensive research and practical experience, we are ready to offer innovative solutions and insights for both personal and professional growth.
BJ Fogg, PhD
Is a behavior scientist, with deep experience in innovation and teaching. At Stanford University he directed a research lab for over 20 years. He also teaches his models and methods in special Stanford courses each year.
